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Ted Baker : No Ordinary Designer label
Ted Baker: The ‘No Ordinary Designer Label’ story
Ted Baker came into being in 1987, when the brand began designing and producing tailored menswear items. The first Ted Baker store opened a year later in Glasgow, and was shortly followed by others, including a store in Covent Garden, London.
From the early 90’s onwards Ted Baker began expanding at a rapid rate. More and more stores opened, new collections were introduced and, by 1995, Ted Baker had launched its first line of womenswear.
The popularly of Ted Baker was unstoppable and in 1998 the brand cracked the American market. By 2001, Ted Baker had become a full lifestyle brand. In addition to its original menswear and womenswear ranges, Ted Baker footwear, eyewear, cosmetics and underwear lines had been introduced and several fine fragrances were also available.
From the beginning Ted Baker had a very clear idea about advertising- there wasn’t to be any! Instead the brand would rely on word of mouth and unusual marketing schemes to promote Ted Baker. Ted Baker is one of the only designer brands to have achieved international success without an advertising campaign- an impressive feat!
The absence of advertising means Ted Baker relies on the merit of its clothes much more than other brands. Each collection is created with personality and a passionate attention to detail.
Ted Baker: Still ‘No Ordinary Designer Label’
Today, Ted Baker remains one of the fastest growing designer labels. With its products sold globally, Ted Baker has a loyal following in Europe, Australia, Asia and the USA.
Just like the brands image, the Ted Baker collections have tons of quirky personality that appeals to a wide audience. Ted Baker’s signature style is traditional British dress infused with humour and unconventional details.
Ted Baker’s menswear collections are a soft relaxed take on tailored classics, creating a new kind of smart casual wear. Ted Baker shirts and other pieces have a classic English look, a style that has been a growing trend worldwide.
The Ted Baker womenswear range is rich with luxurious fabrics, unique prints and draped silhouettes. The result is a collection that’s full of sophistication and fun feminine style.
Ted Baker at Ministry of Fashion
Looking for the new season’s styles but with a fashionable twist? Then check out Ministry of Fashion’s range of Ted Baker products. At Ministry of Fashion you can choose from a variety of autumn/winter 2011-12 Ted Baker clothes and accessories for men, women and children.
Ladies will discover stylish Ted Baker tops, skirts, belts, bags and cosmetics, as well as a superb range of the latest on-trend Ted Baker dresses.
There’s plenty for guys at Ministry of Fashion too. Men can shop Ted Baker items such as shoes, watches, knitwear and signature Ted Baker shirts.
Ministry of Fashion brings the world’s biggest retailers together all in one place. So after you’ve chosen your new Ted Baker pieces, stick around and browse items from our many other brands. With around 350, 000 items on our site, you’re bound to find the perfect items to go with your brand new Ted Baker clothes.